Step 1: Discovery

Our first step is to understand fully both your goals and subject matter—only then can we start to generate creative ideas for your project. What is the context and platform for the video, who is the target audience, and what is the typical background knowledge and concerns of this audience? To answer questions such as these, we may hold a series of meetings or calls with key staff as well as conduct a competitive analysis to learn how to differentiate your content and presentation from that of others.   

Step 2: Proposal

Next, we provide a detailed proposal that is customized to fit your needs and requirements. This proposal will not only help you plan logistics and costs but also envision what the video will look like and how it accomplishes your goals. Indigo Production’s network of talented creatives and healthcare strategists and content experts means that we can present an array of options based on your budget and the complexity of the project.

Step 3: Planning and Conceptualization

Here we plan the overall style, tone, and approach of the video in collaboration with you. This might entail using a script you already have or working with you to develop one by building on our experience in the healthcare field and the advice of our own content experts. In addition to a script, other deliverables at this stage might include visualizations or even test footage for your review and approval. After receiving your feedback, we further refine our production plan as needed.

Step 4: Pre-Production

Indigo Productions assembles its team of behind-the-camera talent and onscreen presenters as well as medical, healthcare, and pharmaceutical experts who can elicit brief yet memorable responses from those in front of the camera. This is also the stage at which shooting scheduling is planned; in parallel to the shooting, we might be designing any graphics or animation. In short, the goal of the pre-production stage is to make the production stage run smoothly and efficiently.

Step 5: Video Production

At this point, our crew shoots the footage and our designers create the graphics that were conceptualized and planned in the previous stage. In the course of shooting, several takes and camera set-ups are often used in order to add a variety of shots to hold the audience’s attention, keep the video feeling fresh, and provide multiple options to consider during the post-production stage. Finally, a voice-over is recorded to help tie all the visual elements together.

Step 6: Quality Control

During post-production, we review and edit all footage. An important part of this process involves making sure that the final product meets its commercial or educational goals. Just as important is cutting material so that it fits within its planned runtime. After all, we know that a thirty-second spot can’t be thirty-one seconds. We also make sure that the final video adheres to your standards and objectives. Are all transitions smooth and is any added music appropriate? These represent the kind of questions that Indigo asks and answers prior to delivering the final video.

For a more detailed description of how we generally approach projects from start to finish, please see our Video Production Process page.

New York City Video Production Services

Following the above process, and using our experience in healthcare video production, we’d love to discuss your project with you. Though we’re a New York-based video production company, we have the capability and resources to create world-class videos wherever you are located. You can contact us through our contact page or call us with any questions at (212) 765-5224.