Video Editing Services Company

Working with Indigo Productions is easy, and we customize the process and our service to match your needs, timeline, and workflow, bringing our unlimited creativity to each step. Every project is a little different, but here are the broad strokes of how our video editing process works.

Step 1: Get A Quote

The first step is to speak to one of our producers to discuss your video editing project. Come prepared with as much information as you can. Your goals, the deliverables you’d like to create, the available footage, and your timeline. We’ll review all the information, and get back to you with a plan and cost estimate. We produce high-quality work by a team of professionals, but we strive to keep costs low and efficient.

Step 2: Concepting and Creative Direction

Next, we’ll make a complete plan for your project, and develop a strong concept that everyone agrees on. We’ll design an idea that works with your available footage and audience, and start gathering assets. This is also the phase where we start thinking about the art, style, and music, which will inform our writers as they begin to put the story together.

Step 3: Scripting

For most edits, the script comes next. We’ll consult the storyboard, write voiceovers and dialogue, create onscreen titles, and transcribe the existing videos to incorporate the spoken lines into the new concept. Our clients will be able to discuss with our writers and give feedback and suggestions, ensuring your goals are achieved and your brand is correctly represented. A tight and well-thought-out script speeds up the editing process.

Step 4: Collect assets

We’ll obtain the videos, images, graphics, animation, and audio you want to use and convert them into the right format for editing. Organizing hours of video can take some time, but we’ll make sure everything is imported and logged for easy access later.

Step 5: Edit

Now the magic begins. Our editors will load your files into the latest editing software, and create the first cut. We put your clips on a timeline, adding transitions and building the narrative, and then export a rough first draft for your approval. We’ll continue to refine the edit until the videos match your vision. We also integrate any video animation and vfx. After this, the cut is considered “locked,” meaning there will be no further changes to the timing and structure.

Step 6: Sound Mix and Color Correction

After the cut is locked, it’s time to apply the finishing touches. A professional sound mixer will apply effects and balance the volume of each individual sound element, making certain the dialogue is crisp and clear and sound effects and music are perfectly balanced. Color correction and color grading are when we color balance to make your visuals pop on screen and look perfect. At this point, we’ll also add final graphics and any visual effects required for your projects. You’ll approve our final versions, and then it’s time to export and post.

Step 7: Final Exports

We’ll deliver your finished files in the format required for your project, be it a broadcast ad, online YouTube video, preroll, or social media. We’ll use the proper file formats and resolutions, and stay involved until everything goes live. Then, we’ll celebrate a job well done! It was an honor that you chose Indigo to be your video editing company of choice.

Optional: Testing and Re-Edits

After you release your videos, you may want to test out some new options—new promotions, new messaging, and different lengths and formats. Many of our clients like to continue to develop and edit their videos to ensure the best possible performance and engagement, bringing their ROI to the next level. We closely study the market, such as YouTube engagement, to see the reaction to your video post and get the best results.

Ready to start?