Author: Max Rosen

Whether you’re shooting a corporate video, a commercial, or a short film, the right location can make all the difference in bringing your vision to life. Locations play a pivotal role in elevating the overall production value and enhancing the effectiveness of your video marketing strategy.

In every imaginable genre of video, the importance of crafting a compelling narrative is paramount. While an exceptional script and engaging dialogue play crucial roles, the magic often unfolds through the visuals. Enter B-roll footage, the unsung hero of video storytelling that adds depth, context, and visual appeal to any video project. In this blog post, we’ll delve into the significance of B-roll, explain what it is, and provide valuable tips on how to film and seamlessly integrate it into your video projects.

2023 was one of Indigo’s best years ever! From collaborations with the world’s biggest celebrities to fundraising films for prestigious charities and video series with broadcast-level production values, there was truly never a dull moment. Here are some of our favorite jobs from the past 12 months. We hope you enjoy these videos as much as we enjoyed working on them.

In the world of video production, on-screen interviews are a powerful tool to captivate audiences and convey powerful narratives. Whether filming an interview with a CEO from a Fortune 500 company or a patient with a life-changing medical story, mastering the techniques of interviewing is essential for fostering an engaging and authentic on-screen presence about any subject matter.

Clients often ask us to create videos inspired by the year’s biggest pop culture sensations. Sometimes they want to parody a scene from a movie or recreate the set of a hit music video. Other times, trending shows and films serve as a reference.

The time has come to promote your business, product, or big event. This means you need a promo video!

Promotional videos—known more commonly as promo videos or “promos”—are a useful tool in video marketing. Promos are typically short videos that build excitement for a specific product, launch, release, or event.

Video trends evolve as rapidly as the technology that powers their creation. In this blog we’ll explore the top video production trends of 2023, from AI to multiple delivery formats.

Every day there seems to be a revolutionary advancement in Artificial Intelligence. With AI that creates artwork and writes essays in seconds, you might wonder if similar tech exists for video.