Category: Social Media

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Is Influencer Marketing Right For You?

What is influencer marketing?

It’s when brands collaborate with influential individuals, known as influencers, who possess credibility and a dedicated following in specific niches or industries.

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Amplify your social campaigns with YouTube collaborations

What if you could generate millions of views without shooting a frame of footage? What if you could get your promotional message dropped in the lap of your ideal audience with an ad spend of $0? When it comes to social media campaigns, “What do we need to create?” is

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Why Social Media Video Marketing Is Crucial for Businesses

A recent Forbes article says that 80 percent of content marketing will be video by 2019 and that brands need to evolve with the times or risk dying out. It’s understandable that businesses are afraid of embracing social media video as one of their primary tools for marketing. The fears

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How Can Web Videos Help My Marketing Efforts?

There are numerous ways in which web videos can enhance your marketing campaign. Those include but are not limited to: Increased Engagement – videos are more engaging than plain text or images, thus having the ability to capture and retain the viewer’s attention. Enhanced Reach – videos can be posted

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