Explainer Video PRODUCTION
Are you looking to explain a complex business, product, or emerging technology? Video is the perfect solution to help your audience understand a challenging concept, and Indigo Productions is the ideal partner!
Our team of writers, producers, and creative professionals specializes in simplifying complex information into compelling content that connects with your audience and customers.
We love making the complex accessible and translating your most lofty and intricate ideas into something anyone can understand.
Indigo’s production team employs motion graphics, on-camera interviews, animated typography, special effects, voiceover narration, sound and music, and all the video techniques your project might require.
We handle your explainer video project from start to finish. Ready to begin?
Indigo Productions: An Explainer Video Production Company
Indigo Productions brings decades of explainer video production experience to your project and is the perfect team to execute your vision. Based in New York City, Indigo has worked with clients ranging from Fortune 500 companies to startups, handling projects large and small.
In addition to explainer videos, we also create:
- Corporate Videos
- Brand Videos
- Viral Videos
- Web Commercials
- Teaser Videos
- Promo Videos
- Marketing Videos
- Fundraising Videos
When we say that we’re a one-stop shop for your explainer video project, we mean it! We specialize in all of the following areas, and more:
- Creative Services
- Motion Graphics
- 3D Animation
- Video Sourcing
- Motion Design
- Music Scoring
- Sound Design
- Script Writing
When you’re ready to get started on your explainer video, Indigo Productions is your team.
Our Clients
Join these amazing companies that have worked with Indigo!
Success Stories
From our decades of experience, we have thousands of satisfied clients who have used our explainer video production services. Here’s a selection of reviews from real clients.
Massively impressed with Indigo's work on our corporate animated explainer video. Starting with our (sad) script, they turned it into an engaging, visual, and attention-grabbing sequence filled with symbols and emotional attachment. Additionally, Max and his team are reasonable and good to work with...we'll be back for more video work.
— Managing Director
INCREDIBLE WORK!!!!! Indigo’s marketing video for our new app was shown to execs from Apple, Google, Amazon, and other top companies at an invitation-only health care conference at the White House. The entire audience applauded after the screening. It is simply the best marketing tool - with the highest ROI - that I have ever seen. Thank you, Indigo Productions!
— Chief Technology Officer
Indigo is truly a team; your team. They jumped in with both feet to make something new and exciting happen and delivered exactly what I asked for but went above and beyond in quality, scope & creativity. The head of the company and team is transparent, results-driven and highly effective. So good I almost want to keep it a secret so I have them all to myself! LOL.
— Senior VP of Worldwide Content
I'm constantly impressed by Indigo Productions, they're an amazing company. As a Preferred Partner & Vendor here at Salesforce, they've created over 50 videos for us over the years. Indigo has a great team of professionals whose work is consistently innovative, visually stunning, and most importantly, masterful in delivering a powerful message.
— Enterprise Director
Working with Indigo has been fantastic. Indigo brought vision, creativity, flexibility, leadership, and the rare ability to bring our ideas to the screen in the most dynamic way possible. I’m also delighted that they were able to scale up with us as the scope of the project expanded. Two thumbs way up for Indigo!
— Director of Content
Indigo was straightforward, responsive, and ready to collaborate. This was my first time producing a live stream, and Indigo was patient with the multitude of questions - big & small - their response time was unparalleled. When it came to the day, we had an A+ crew from Indigo, and the stream went off without a hitch. Thank you, Indigo!
— Production Coordinator
Explainer Videos Customized For Your Sector
It’s so much easier to get a potential client, investor, or customer on board when your audience “gets it.” Unfortunately, we can’t all be experts in everything. That’s where the perfect explainer video comes in.
Here are some of the projects we’ve done in the past, and how they’ve helped our clients better explain difficult concepts to their audiences.
Product videos
Your company has created an amazing product. An explainer video is the best way to help them understand your product and illustrate benefits they never considered. Make your audience feel like a part of the process, taking them through your concept, execution, and customer experience.
Mission videos
Create an exciting brand or mission video that helps your audience understand why you and your team get up every day. A mission explainer can create a deeper connection that goes beyond the product, helping you and your team stand out.
Technology video
Alternative energy. AI training. Database integrations. Sometimes your audience doesn’t care how something works, only that it does. But in specific cases, it’s important that people understand your tech fundamentals. Make a tech explainer video for an investment pitch, conference, or YouTube channel.
Investor videos
Every investment is a risk, and savvy speculators want to know what they are getting into. Before your next fundraising round, an explainer video production can clarify your product, mission, and competitive advantage, while outlining your future vision.
Non-Profit Videos
Are you raising awareness or donations for a cause or non-profit? Explaining the importance and impact of your work is critical. When donors understand why their contributions matter, they are encouraged to give more and tell a friend about your organization.
Sales videos
Arm your field team with the content they need to close more deals. Sales explainer videos are excellent leave-behind content that reminds potential clients of your product and helps your reps show rather than tell. A piece of killer content is proven to improve conversion rates.
No matter what type of explainer video you need, our team is standing by to help!
What We Do
At Indigo Productions, we understand that a successful explainer video is more than just a talking head or a slide show. It’s a captivating, visually appealing story that engages your audience and clearly conveys your message.
Our team of experienced, creative professionals works closely with you to understand your business, your goals, and your target audience. We use this information to craft a unique, compelling explainer video that’s specifically designed to achieve your objectives.
But we don’t just create explainer videos. We also produce a wide range of other video content, including product demos, customer testimonials, corporate training videos, and more. No matter what your video needs are, we have the skills and expertise to deliver the high-quality content you’re looking for.
So why choose Indigo Productions for your explainer video needs? Here are just a few reasons:
Experience: Our team has years of experience producing high-quality video content for a wide range of clients.
Flexibility: We can work with any budget, from small startups to large corporations.
Creativity: Our team is full of creative professionals who are passionate about crafting engaging, effective videos.
Quality: We use the latest technology and techniques to ensure that every video we produce is of the highest quality.
Planning A Great Explainer Video
If you are looking to create an explainer video for your business or product, it’s important to have a well-thought-out script and a strong visual concept. Here’s how we approach producing an explainer video that effectively communicates your message and engages your audience.
Define your goal and target audience. Before you start producing your explainer video, it’s important to clearly define your goal and target audience. This will help you to create a video that is tailored to their needs and interests, and that effectively communicates your message.
Develop a script. Once you have a clear understanding of your goal and target audience, you can start developing a script for your explainer video. This should include a clear and concise explanation of your product or service, as well as any key benefits or features that you want to highlight. It’s also important to include a call to action, such as inviting viewers to learn more or signing up for a free trial.
Create a storyboard. A storyboard is a visual representation of your explainer video, showing the sequence of scenes and the corresponding dialogue or narration. This will help you to plan out your video and ensure that it flows smoothly and logically.
Choose a style and tone. Your explainer video should have a consistent style and tone that matches your brand and resonates with your target audience. This could be fun and playful, serious and informative, or anything in between.
It’s also helpful to have some understanding of the video production process—from planning and scripting to filming, editing, and distribution. It typically involves several stages, including pre-production, production, and post-production.
Pre-production is the planning stage of video production, where the concept, script, and logistics are developed. This typically involves:
- Developing a concept or idea for the video, including the overall message and tone.
- Writing a script, including the dialogue and any voiceover narration.
- Planning the logistics of the shoot, such as location, props, and talent.
- Creating a storyboard
- Assembling a production team, including the director, camera operator, and any other necessary crew members.
Production is the filming stage of video production. This typically involves:
- Setting up the location, props, and equipment for the shoot.
- Filming the scenes and shots according to the script and storyboard.
- Capturing audio, such as dialogue and sound effects.
- Managing any unexpected challenges or issues that may arise during the shoot.
Post-production is the editing and finishing stage of video production. This typically involves:
- Importing the footage and audio into video editing software.
- Editing the footage to create a coherent and engaging video. This may include cutting, trimming, and arranging clips to tell the story you want.
- It also includes color correction, sound mix, and special effects, all the finishing touches to make your explainer video look professional.
Other Video Production Services
Some people hire many different companies to deliver a single video. At Indigo Productions, you get all the services you need under one roof.
Our team handles every aspect of video production. While we can blow your mind with an incredible explainer, there are other things we do:
Motion graphics
We create animated graphics and visual effects that are added to the video during the post-production stage. This is used to enhance the visual impact of the video or to create dynamic transitions between scenes.
Sound design
Would lightsabers be nearly as cool without the iconic sound? Sound design involves creating and editing the audio for a video, including music, sound effects, and dialogue. This is used to create a more immersive and engaging audio experience for the viewer.
Editing
You would be amazed at how much work it takes to turn raw footage into the finished product. Editing involves cutting, trimming, and arranging the footage and audio to create a final video. This is a crucial part of the production process, as it determines the pacing, flow, and overall impact of the video.
Scriptwriting
A bad script often leads to a bad video. That’s why our team has mastered scriptwriting. This service involves writing the script for the video, including the dialogue and any voiceover narration. A well-written script is essential for creating a clear and engaging story and helps ensure that the video communicates its intended message effectively.
Direction
Every film is a team effort, but the director is the captain. Direction is overseeing the planning, filming, and post-production stages of the video production process. The director is responsible for ensuring that the video is produced according to the concept and script, and for managing the production team to guarantee that everything runs smoothly.
Color correction
Footage straight from the camera has lots of detail and information but needs help to make it pop. Color correction involves adjusting the color and contrast of the footage in post-production to create a consistent and aesthetically pleasing look for the video. This can be used to enhance the visual impact of the video and make it more engaging for the viewer.
Ready to get started?
Explainer videos are a critical tool for almost any business or team, which is why we specialize in creating the best explainer videos we can. Our team is standing by to help you create the explainer videos you need, from concept to completion. The next step is getting a quote!
Frequently Asked Questions About Explainer Video Services
What is explainer video production?
Explainer video production is the process of creating a video that explains a product, service, or concept in an engaging and concise way. This typically involves developing a script, and storyboard, as well as filming and editing the video to create a final product.
How much does an explainer video cost?
The cost of an explainer video can vary depending on a number of factors, such as the length of the video, the complexity of the concept, and the level of production quality desired. You can shoot a super low-fi DIY version on your phone for free, but most businesses should invest in better production. Please contact us so we can discuss your project with you and give you a free quote.
What kind of companies need explainer videos?
Explainer videos can be useful for a wide range of companies, including startups, small businesses, and large corporations. They can be used to explain a new product or service, showcase the features and benefits of a company, or communicate a complex concept in an easy-to-understand way.
What is the best use for explainer videos?
The best use for explainer videos will depend on the specific needs and goals of the company. However, in general, explainer videos can be used to engage and educate potential customers, to promote a product or service, or to explain a complex concept in an easy-to-understand way. They can also be used to improve the user experience on a website or social media platform, and to increase conversions and sales.
