SOCIAL MEDIA VIDEOS
People find social videos to be more memorable and engaging than any other type of content. If you want to increase exposure and conversions online, social media video marketing is crucial.
Indigo has helped companies like Sony Pictures, Anker, Formula E, Jeffsy, and Duracell earn millions of engaged views on social media.
Indigo is a full-service creative video production company based in New York City. We also create:
- TV Commercials
- Independent Films
- Documentaries
- Title Sequences
- Movie Trailers
- Music Videos
- Corporate Videos
- Brand Videos
- Promo Videos
- Viral Videos
- Web Commercials
- Pitch Videos
- TV Commercials
- Brand Videos
- Explainer Videos
- Investor Day Videos
- Recruitment Videos
- CEO Profiles
- Sizzle reels
- Interviews
- Employee Profiles
- Pitch Videos
- AGM Videos
- Launch Videos
- TV Commercials
- Independent Films
- Documentaries
- Title Sequences
- Movie Trailers
- Music Videos
- Corporate Videos
- Brand Videos
- Promo Videos
- Viral Videos
- Web Commercials
- Pitch Videos
Clients
Reviews
I hired Indigo for an important shoot at The Metropolitan Museum of Art and The Frick Collection in New York City. I'm happy to say that they did an outstanding job! I'd recommend them without hesitation to anyone who wants to work with a world-class video production company.
— Production Specialist
I am encouraging publishers, marketing teams and media companies to work with Indigo Productions whenever the opportunity is given.
Our publishing company in London has commissioned Indigo to prep and shoot a short film in central Manhattan, New York for one of our biggest clients, Salesforce – and the service has been excellent, to say the least.
—Executive Producer
I'm constantly impressed by Indigo Productions, they're an amazing company. As a Preferred Partner & Vendor here at Salesforce, they've created over 50 videos for us over the years. Indigo has a great team of professionals whose work is consistently innovative, visually stunning, and most importantly, masterful in delivering a powerful message.
— Enterprise Director
Indigo did a great job filming some of the biggest names in film and television over 3 intense days in a high-profile 'mission-critical' project. They interacted with everyone with ease and complete professionalism despite an extremely challenging schedule. Everyone who has seen the finished video has raved about it. I recommend Indigo highly.
— Consultant
Indigo was straightforward, responsive, and ready to collaborate. This was my first time producing a live stream, and Indigo was patient with the multitude of questions
- big & small - their response time was unparalleled. When it came to the day, we had an A+ crew from Indigo, and the stream went off without a hitch. Thank you, Indigo!
— Production Coordinator
Massively impressed with Indigo's work on our corporate animated explainer video. Starting with our (sad) script, they turned it into an engaging, visual, and attention-grabbing sequence filled with symbols and emotional attachment. Additionally, Max and his team are reasonable and good to work with...we'll be back for more video work.
— Managing Director
Working with Indigo has been fantastic. Indigo brought vision, creativity, flexibility, leadership, and the rare ability to bring our ideas to the screen in the most dynamic way possible. I’m also delighted that they were able to scale up with us as the scope of the project expanded. Two thumbs way up for Indigo!
— Director of Content
Indigo is truly a team; your team. They jumped in with both feet to make something new and exciting happen and went above and beyond in quality, scope & creativity. The head of the company and team is transparent, results-driven, and highly effective. So good I almost want to keep it a secret so I have them all to myself! LOL.
— Senior VP of Worldwide Content
After an extensive search for the right production company for a promotional video for a new fund we were raising, we narrowed our search to 3 firms. The quality of the work we saw on the Indigo website brought them to the top of the list. Indigo was the first company we met with in person, and we knew without meeting the others that Indigo was our choice.
— COO
Did You Know?
Viewers retain a message 6X better with video than by reading. – Insivia
Most social media algorithms reward video content, which is why social media posts with video earn nearly double the views, which in turn lowers the cost of your media spend. – Hubspot
People share social media videos 1,200% more than text and image posts combined. – G2 Crowd
Active shoppers said they were 64% more likely to purchase a product after watching branded social media videos. – Tubular Insights
Mobile consumption of social media video has doubled every year. – Wordstream
Types of Social Media Videos We Create
Product
Product videos on social media – whether a demo, a collaboration with an influencer, or an entertaining skit – are highly effective at boosting your conversion rates.
A study by Hubspot showed that 55 percent of active online shoppers watch videos to make a purchase decision and consumers who watched a product video on social media were 73 percent more likely to buy.
Brand Story
Your company’s origin story and the “why” behind your brand is a vital part of the overall branding and getting a viewer to emotionally connect with you.
If you’re a brand or organization on a mission, then this style of social media video can be an amazing way to grow an audience who shares in your beliefs. Indigo will bring your story to life.
Thought Leadership
Unleash your expertise! Creating educational videos can be especially useful for B2B or service-based companies with subject-matter experts.
Most companies have many very smart people in the building, but they don’t have the infrastructure or time to turn all that knowledge into high-quality, high-value content. Indigo can help you become the authority in your space.
Explainer
“The confused mind always says no.” – Marketing Proverb
Not every product or service fits in a slogan or a tagline. Sometimes you need to do a little more to explain your idea or product or cause, and that’s where the explainer video can shine. With the right script and a visually exciting film, you can entertain people into clarity.
Give your prospects that, “Oh, I get it!” moment and immediately remove any confusion between you and your customer.
Case Studies
Any company can make bold claims to life-changing results, but people have become weary (and wary) of these blatant sales pitches on social media. The video case study lets you dive right into the proof of your accomplishments. When people are wondering if you can do what you say, what better answer than, “Here’s how we’ve done it before.”
And forget any stale PowerPoint presentation. Through the power of video and animation, your results will jump off the screen and cut through any skepticism.
Social Video Ads
Apple, Nike, Old Spice… Brands have created some of the most iconic television experiences in history through advertising.
Social media provides marketers with a whole new opportunity to get creative and get massive attention – faster than ever before.
But, unlike the one-size-fits-all TV commercials of the past, Indigo makes sure your social videos are tailored for each platform and for your ideal audience.
Testimonials
Social proof is a powerful tool that lets the viewer genuinely experience how their life could be better. When your prospects are searching for a potential solution, being able to see that solution in action through another person can be highly convincing.
The video testimonial is word-of-mouth marketing at scale, which is why it can be so effective. If you need to build credibility, desire, and authority with an audience, a testimonial social video can be an excellent choice.
Our 7-Step Process For Social Media Video Success
Step 1: Discovery
This first step is about clarity. What is your goal? What business problem are we trying to solve? What is your budget? Who is your audience? What is the role of social media in providing a solution? We get as much information as we can to develop a proposal.
Step 2: Proposal
We created a tailored proposal to fit your needs, goals, and platform requirements. Indigo’s global network of talented creatives and strategists means we can provide a suite of options based on your budget and the complexity of the project.
Step 3: Creative Concepts
Indigo’s team of creative directors and social strategists then goes to work to come up with world-class ideas that are creatively excellent, strategically sound, and tailor-made for your audience and the social media platforms we’ll be using. We make sure the creative is designed to get the right kind of attention – the kind that attracts people and accomplishes your goals.
Step 4: Distribution Strategy
If a tree falls in the forest, and no one watches it on YouTube, did it make a sound? Without a holistic and smart distribution strategy, you’re leaving your success up to chance and finicky algorithms. As part of our process, Indigo does a deep dive into what your audience is watching and where they are watching. We have a comprehensive set of tools that lets us target your ideal audience along with budgeting and sequencing recommendations.
Step 5: Production
From finding locations to putting together the perfect crew to delivering the final video, Indigo does it all for you.
Step 6: Posting
Indigo provides you with not only a full-baked paid strategy, but we also walk through our optimization checklist so you can see the maximum benefit of each platform’s organic algorithms. The more we can tap into the specifics of what each platform wants, the more this will reduce your distribution costs.
Step 7: Reporting
Need help understanding how your video is performing? Indigo has you covered. We can run reports and analyze the data based on the objectives we covered from the very beginning. We also provide recommendations on how to move forward so you can use data to make smart marketing decisions.
Trusted. Tested. Talented. Let’s talk about how Indigo Productions can help your brand succeed with social media video marketing.
Just call us at 212-765-5224 or visit our contact page.
FAQ
Frequently Asked Questions About Social Media Video Production
Today social media is the #1-way people communicate, exchange, learn, and get inspired. In other words, social media is the #1 best friend to anyone looking to promote something or share an idea. It is also a wealth of data in terms of trends and consumer/user personas. With ever-improving algorithms, targeted messaging has never been easier. Get important messages to your audience, increase traffic on your website, and advertise products efficiently, all without spending TV broadcast money.
Each social network has its own rules in terms of aspect ratio and duration. For this reason, you need to hire a company that knows those rules and will make sure you can use the video you invested in as you intended. But social media videos are also different because they can help you reach bigger and / or specific audiences that other platforms can’t.
While social media networks are great advertising platforms, that’s not their only use. You can also use them for informative purposes, to bring attention to your brand or cause, or to simply make sure you keep your spot in your audience’s minds. Thanks to the interactive nature of social media, you can gain direct insight into your audience’s opinions, where the market is headed, etc.
There are no fool-proof formulas to make videos go “viral.” But there certainly are ways to stack the odds in your favor. With years of experience creating successful content, and a team of visionary creators in touch with the times, Indigo can help your vision reach maximum impact.
Additional Services
We also offer à la carte video production services including motion graphics, 3D animation, creative direction, concept development, camera crews, video editing, scriptwriting, and project management.
We provide everything you might need, including:
- Concept development
- Scriptwriting
- Production
- Casting
- Camera equipment
- Lighting
- Sound
- Set design
- Art direction
- Creative direction
- Editing
- Graphics and animation
- Music scoring
- Sound design
- Color correction
- Delivery of 4K masters
- Concept development
- Scriptwriting
- Production
- Casting
- Camera equipment
- Lighting
- Sound
- Set design
- Art direction
- Creative direction
- Editing
- Graphics and animation
- Music scoring
- Sound design
- Color correction
- Delivery of 4K masters
