Web Videos
Any successful video production strategy demands a well-defined Internet strategy.
Here at Indigo Productions, we have been creating web videos since the inception of the industry. We have an unmatched understanding of how the Internet has transformed the way businesses and individuals consume video content.
Indigo Productions is a web Video Production Company
Knowing how your content is going to be viewed—the technical, environmental, and behavioral considerations—has a critical impact on how the video is produced, edited, and optimized. Few video production companies offer our level of sophistication and know-how.
When we embark on any new project we consider:
- Where will these videos be viewed? Desktops? Tablets? Mobile phones?
- Will the creative execution and approach be applicable to these platforms?
- How will this impact the message and the tone?
- Will multiple versions need to be created? How many? For which platforms?
- What are the technical considerations, such as the operating systems? Browser types? Device types? Content streaming issues?
- How do we ensure the most seamless and smoothest viewing experience?
- How do the videos need to be formatted and coded?
- Who is the audience? What is the corporate deployment strategy?
- Will most viewers be watching the videos with the sound on or off?
No creative or production decision is made until we determine these factors and fully understand what role the Internet is going to play in the final production.
Viral Videos
While viral spread can never be guaranteed, Indigo has successfully launched videos with viewing records that still stand today. Gaining mass popularity is always a boon for businesses looking for brand awareness or identity. Indigo understands how to create the best possible environments for viral spread to occur. When applicable to a given business goal, we always optimize the content and deployment strategy to take advantage of the viral effect.
Social Sharing Platforms
Merging our video development expertise with today’s new social media disciplines is another key differentiator that Indigo offers. In an ever-changing world of content consumption, it is critical to understand how your videos will be applicable to sites like Facebook, LinkedIn, YouTube, and Twitter. Our clients see a greater return on investment, knowing that Indigo provides a comprehensive understanding of video delivery across all of today’s emerging content platforms.
Measurement
The Internet offers a very robust means of measuring success. Performance analytics offer multiple benefits to our clients, and our fluency with these tools delivers another layer of return on investment:
- Measure spikes in customer interaction
- Integrate video views toward Google rankings for any initiatives in search engine optimization
- Measure local, regional, national, and international impact
- Measure customer website retention
- Calculate conversion rates related to video views
- Increased engagement time on corporate websites
Indigo understands web video best practices and ensures that your production will be designed to attain maximum impact across the Internet.
Do you need a video that communicates with the public about the maximum return on investment? Contact Indigo Productions and we will provide the solution.
Clients
Clients
Madame Tussauds loves working with Indigo! We've hired the team for very unique shoots and despite our many crazy asks and sometimes high-pressure environment, they always produce an amazing final product. When we're working with A-list talent to launch new projects or figures, we know we can count on the Indigo team.
— Marketing Coordinator
The team did a great job with our filming request! It was a tight turn around and they worked closely with me to determine what would make for the most effective footage. The result was high quality and I have already shared their contact info with other colleagues to use as a reliable video production vendor!
— Marketing Strategist
Indigo was straightforward, responsive, and ready to collaborate. This was my first time producing a live stream, and Indigo was patient with the multitude of questions - big & small - their response time was unparalleled. When it came to the day, we had an A+ crew from Indigo, and the stream went off without a hitch. Thank you, Indigo!
— Production Coordinator
We were blown away by Indigo's outstanding job! With 70 people on set, high-level artists, elaborate group shots, complex lighting & multi-visionary set-ups, a dozen interviews, several pivots and multiple live feeds to our creative departments, it took a truly extraordinary team to complete this on schedule and on budget.
— Principal
Massively impressed with Indigo's work on our corporate animated explainer video. Starting with our (sad) script, they turned it into an engaging, visual, and attention-grabbing sequence filled with symbols and emotional attachment. Additionally, Max and his team are reasonable and good to work with...we'll be back for more video work.
— Managing Director
Be sure to hire these folks for your next project! Their responsiveness, attention to detail, and especially their thoughtfulness in understanding what we wanted to capture in this video were all amazing. We know our students are going to be very happy about what they will view. We will definitely use Indigo for future projects.
— Associate Director
I'm constantly impressed by Indigo Productions, they're an amazing company. As a Preferred Partner & Vendor here at Salesforce, they've created over 50 videos for us over the years. Indigo has a great team of professionals whose work is consistently innovative, visually stunning, and most importantly, masterful in delivering a powerful message.
— Enterprise Director
Indigo is truly a team; your team. They jumped in with both feet to make something new and exciting happen and delivered exactly what I asked for but went above and beyond in quality, scope & creativity. The head of the company and team is transparent, results-driven and highly effective. So good I almost want to keep it a secret so I have them all to myself! LOL.
— Senior VP of Worldwide Content
